Zong Launches 4G Awareness Program Across Four Provinces


PR: Zong 4G, Pakistan’s No.1 data network, embarked on a journey across Pakistan, in all provinces, to spread 4G Internet awareness throughout the country. In a nationwide activity undertaken simultaneously in several locations, Zong’s “New Hope” volunteers delivered sessions in Schools, Colleges and Universities covering students of different age brackets. The activity cuts across multiple socio-economic segments as well, covering on one hand some of the most prestigious Universities of Pakistan such as Hamdard and Balochistan Universities, whilst reaching out to charity schools for underprivileged students such as Mashal on the other.

The need of this activity is rooted in Zong’s desire to revolutionize the digital landscape of Pakistan which Zong expresses through its brand promise of “A New Dream”. The activity was in part a contribution towards development of the 4G ecosystem in Pakistan that has the potential to radically transform Pakistan’s global outlook and economic progression.

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The content of these sessions included a futuristic outlook of the technological vision of Zong’s parent company, China Mobile. It covered the smart solutions based on M2M and IoT technologies that are currently being facilitated through 4G technology. It also elaborated upon the areas where 4G will help and empower the youth of Pakistan in terms of job creation, new business startups, ease & access to information in the global marketplace, connectivity to online learning platforms and telemedicine facilities for far flung areas.

Additionally, it laid out how 4G technology will be pivotal in improving the overall Law & Order situation of the country and significantly impact the functioning of governmental bodies and their interaction with the public. It further shed light on how 4G can help take Pakistani products more available at the international markets through e commerce and bring in revenue for the country, especially for far flung areas where local trade may be difficult due to inaccessible physical terrain.

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In a recent report published by the ITU, Pakistan has one of the lowest internet penetrations in the world. These sessions conducted by Zong’s volunteers will go a long way in spreading awareness for the need and utility of high speed 4G internet in the country.

According to the company, 80% of its network has already been upgraded to 4G, and they pledge to take that up to 100% by the end of 2017 through an added investment of more than USD 200 Million.