Truecaller Announces Advertising Platform


Press Release: Truecaller has announced the launch of its long-awaited advertising platform for brands in Pakistan. Partnering with the Truecaller Ads Platform launch, Sana Safinaz’s Lawn’18 campaign generated 33 million impressions each in two separate week-long roadblocks on the Truecaller inventory.

With millions of users in Pakistan, Truecaller will continue to expand its presence in South Asia and Middle East, opening its unique ad inventory to the skyrocketing number of advertisers in the region. The platform’s unique roadblock format enables brands to achieve 100pc share of voice through in-app video ads, banners, and interactive content.

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Truecaller has also activated its Ads Manager in Pakistan, a self-serving platform for companies and small and medium businesses to manage their ads proactively.

Truecaller Ads has witnessed a repeat customer rate of 70pc among existing partners and advertisers in other geographies. The fully programmatic advertising platform creates multiple opportunities for a brand to connect with a consumer, with Truecaller receiving seven to eight calls on average per day.