Toyota Launches New Hilux Revo & Fortuner Models

Indus Motor Company (IMC) has introduced full model change of light commercial vehicles and SUV range, Hilux Revo and Fortuner, at a colorful ceremony held in Lahore on Tuesday.

Hilux and Fortuner have been developed with robust, all terrain capability with comfort and stress free driving experience likes that of a car. The bigger tougher Hilux started from a new frame, an improved engine, new six speed transmission and a longer leaf suspension that offers more efficiency with stress free and comfortable drive.

The Hilux and Fortuner have been equipped with several features such as chrome front grill, alloy rims, high intensity fog lamps, chrome door handles, retractable sideview mirrors, steering with audio controls, LED Optitron meters, electrically adjustable driver seat, inside chrome handles, keyless entry, immobiliser, anti-lock brake system, impact absorbing design, and SRS front airbags.

IMC Chief Operating Officer Ali Asghar Jamali said that Pakistan was one of the fastest growing economies in the region and that was a good implication for the auto industry. “If the present optimism persists, we foresee the market touching 350,000 units of demand by 2025, and if new entrants step in the demand may go up to 500,000 units,” he said.

“Toyota in Pakistan has a market share of 28 percent and it was worth pointing out that Pakistan has been the highest Corolla selling nation in Asia Pacific region for six times.”

Over the years, the local content of our vehicles has grown considerably, from mere 20 percent local cost component in the first car to line off from IMC, to more than 65 percent local cost component presently being used in Toyota Corolla,” Jamali contended.

While Speaking on IMC’s localisation efforts, he said, “With continuous localisation, we not only save valuable foreign exchange for the country but also were able to offer our vehicles at much competitive prices. It is interesting to note that our cars, adjusted for dollar appreciation, cost less today than they did back in 1993.”

The booking of Hilux Revo, Hilux range of double cabin and single cabin pickups began from December 6 and selected dealerships would also offer test drive facility of the Hilux Revo.