Sprite Backs Startup Reality Show Idea Croron Ka

 The entrepreneurship themed show Idea Croron Ka is all set for its season 3 and has managed to take on a local partner i.e. Sprite as its major sponsor. Idea Croron Ka is also supported by international entities like Facebook, USAID SMEA and Turkish Airlines.

Read: Innovation District 92 Signs HubSpot Partnership for Startups

Nabeel A. Qadeer, lead host and the content creator of the show speaking about the endorsement said,

A show that was mocked and laughed at, and the same show that was written off by many experts from media and industry will now be co-branded with Sprite. This is a great win for entrepreneurs, as brands of this magnitude only sponsor shows they see have muscle and market. I would like to thank everyone who believed in this initiative and supported us throughout. Nothing great ever comes easy. This is just the beginning.”

 Ever since its launch in 2016, Idea Croron Ka has featured 50 startups that have been evaluated by 15 local and international investors and managed to raise Rs. 22 Crores. Furthermore, the viewers were also introduced to 24 remarkable personalities who have now become the business epitomes for the emerging entrepreneurs of Pakistan.

Read: E-Comm In Numbers: Adam Dawood Speaks at NIC Karachi

The auditions for season 3 have already began in the three major cities of Pakistan i.e. Lahore, Islamabad and Karachi. The past two years have seen an overwhelming response from Lahore and Islamabad, meanwhile the entrepreneurs around Karachi are yet to be tested on Idea Croron Ka grounds. The show will be aired on NEO TV Channel.

To know more about the program, you can visit their Facebook page.

Image source: ICK