If anything, Sharmeen Obaid Chinoy is known for her record-breaking work in Pakistan and internationally. Two-times Oscar winner that keeps setting the bar high for Pakistani cinema and filmmakers, the force behind SOC Films is unstoppable. SOC Films has just recently announced their latest film series titled ‘Look But With Love’, Pakistan’s first ever virtual reality film.
Look But With Love is part of the Dil Se campaign; Pakistan’s first transmedia campaign that entails documentaries, music videos, TV shows, radio programs, virtual reality experiences, social media activities, animation series, film festivals and on-ground activities across the country to celebrate Pakistan’s diversity, acknowledge its unsung heroes and enable social good.
This film is set to be Pakistan’s first virtual reality film, and according to Sharmeen
“Virtual Reality as an experience is very immersive. I wanted audiences to interact with Pakistan in a completely different manner.”
The virtual reality series consists of five parts that features extraordinary Pakistanis who are changing the socio-political landscape of their communities through causes they are deeply passionate about. The series travels from Karachi to Jamshoro and Thar Desert to Lahore and Nowshera.
“In the series I have focused on Pakistan’s unsung heroes… you will be able to literally walk in their shoes as they fight to save children in emergency hospitals and bring clean water to villages – finally a series where you can understand the spirit of the struggle of everyday heroes as they address Pakistan’s most pressing issues,” said Sharmeen speaking about Look But With Love.
Produced by SOC Films and Here Be Dragons. Look But With Love is set to be premiered at the upcoming 55th New York Film Festival, the inaugural Tribeca TV Festival and the Future of Storytelling. The series will be showcased in schools and colleges across Pakistan in September 2017.