PAS Dig-IT back at it with Big Data

This year at Dig-It, team PAS is bringing together a group of digital and marketing leaders to explore “BIG DATA – HOW BIG IS IT” to learn how marketers around the world are using DATA to inform successful omni-channel campaigns and how creatives leverage data to enhance their understanding of audiences.

Join the Pakistan Advertisers Society for a full day energizing talks, inspiring keynotes, power pack workshops and endless networking at DIG-IT 2017.

Key Topics

  • Using data-driven advertising to engage and convert
  • Creatively using data & insights to drive better engagement, sales and retention
  • Innovative campaign ideas that sells
  • Turning Your Data into Assets with Data Design Thinking
  • Using Mobile Data and Insights to Create Loyal Users
  • Getting Closer to Content with Advanced Analytics
  • Trigger Mapping and Email Automation

The event is scheduled to be held on Friday 14th April 2017, between 8am-5pm at the Movenpick Hotel, Karachi. Last date to register is 31st March 2017.


  • Rs. 15,500+Tax for PAS Members
  • Rs. 18,500+Tax for Non-Members