And The Winner is… – PAS Awards 2017

The PAS Awards are an initiative of the Pakistan Advertisers’ Society to celebrate and acknowledge ‘ideas that works’. PAS Awards recognize the most effective pieces of marketing and advertising communications and is known as the pre-eminent award program of the Pakistan marketing, advertising and media industry.

Read: Event JunkIT: Showing The Digital Tech Era – GroupM Organizes Digital Day 2017

For advertisers throughout the country, winning a PAS Award is a great milestone. The PAS Awards 2017 recently took place on the 15th of April 2017 in Karachi, and the winners from the night in each category are:

  • Refree (Agriculture & Related Industries),
  • Shell Rimula (Automotive & Transport),
  • Bank Alfalah (Banking & Financial Services),
  • Coca-Cola (Beverages-Cold),
  • Oye Hoye (Confectionery & Snacks),
  • Diamond Paints (Construction, Real Estate & Allied Industries),
  • Lux (Cosmetics & Personal Care),
  • Meezan Cooking Oil (Culinary),
  • Interwood (Office Furniture),
  • FPCCI FocusPK ‘16 (Events),
  • Surf Excel (Fabric Care, Home Care & Furnishing).
  • Nurpur (Food & Dairy),
  • The Industry Hospital (Hospitals, Health Care & Hygiene),
  • Cornetto (Ice Creams & Desserts),
  • UN Women Pakistan (Public Service & CSR),
  • Haier (Telecommunication Hardware & Consumer Electronics),
  • Telenor (Telecommunication Service Providers),
  • Borjan (Textile, Fashion & Accessories),
  • Jazz (Best in BTL Activation),
  • UN Women Pakistan (Best in Digital),
  • Djuice (Best in PR),
  • Jazz (Campaign for Good),
  • HBL (Corporate Campaign),
  • Jan (Media Innovation),
  • Coca-Cola & HBL (Passion for Pakistan),
  • Surf Excel (Season’s Special),
  • Coca-Cola (Platform Award-Best in TV),
  • Surf Excel (Platform Award-Best in OOH),
  • Soneri Bank (Platform Award-Best in Print),
  • Coca-Cola (Top Brand 2016),
  • Refree (Best Nationally Originated Campaign),
  • Surf Excel (Campaign of the Year).

For more on programs run through the year under the Pakistan Advertisers Society umbrella, watch this exclusive interview with Qamar Abbas, only on WebStudio TV.