OLX Unveils A Futuristic Brand identity along with a ground-breaking tech & product launch
Pioneer in the local e-commerce market, OLX has led the market share in online classified since 2006. Globally serving hundreds of millions of customers in 35+ markets in over 50 languages, OLX helps customers around the world buy, sell or exchange almost anything.
With the local e-commerce market in Pakistan being one of the most hot and happening segments, OLX announced its biggest global update as of yet. OLX unveiled its futuristic brand identity, overhauling the entire app and web experience. Pakistan is one of the first countries where OLX is launching the new brand and platform. Pakistani users will experience the changes before anyone else globally, signaling OLX’s intent to modernize the classifieds experience and Pakistan as a market.
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With this upgrade, OLX announced that this change is part of a larger ambition in expanding beyond traditional classifieds. This is by offering more end-to-end services and providing users with smarter buying and selling choices. Country Manager, OLX Pakistan – Bilal Bajwa said,
“This is our biggest platform upgrade with major changes to chat, posting, browsing and social experiences which is the result of us listening closely to our users.”
“The new version has significantly improved the user experience and has many new features that will enable users to buy and sell easier and faster. For example, potential buyers will now need to log-in to communicate with the seller which will make the experience more secure.
All these changes are a result of us listening closely to our customers and innovating in areas that will improve the experience and delight them. However, the most exciting part is that this is just the start and we will continue to unveil many new innovations in the coming months.”
Talking about the new brand change and the reason behind the brand’s new logo & identity,
Ammar Hassan, Head of Marketing at OLX Pakistan said,
“The existing brand has served us well for the last 11 years. Now our business has transformed into a global force with new services waiting to come under the OLX umbrella. We have made the new logo with the help of Design Studio which is one of the best digital agency of the world residing in London. They worked for various technology brands such as Twitter, Airbnb, EA Sports & Tinder, to help them transformtheir brand. We are extremely happy with the output and hopeful about the new brand architecture resonating amongst OLXers in Pakistan.