Marketing In The Digital Age – LUMS Conducts Program To Tackle Digital Challenges

The digital revolution is providing to create many challenges for various businesses out there such as faster consumer decision making cycles, rapid diffusion of product innovation and need for effective vigilance of consumers’ opinion; as digital requires a fresh new approach towards core marketing approaches.

In order to tackle these challenges, the Rausing Executive Development Center at LUMS is organizing a 4 day program on Marketing in the Digital Age (MDA) that focuses on the effectiveness of marketing in the context of today’s evolving digital business environment.

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The program is to offer the participants a deeper understanding of digital perspective of traditional marketing concepts such as understand opportunities and threats emanating from the digital age Review industry disruption due to digital trends and emerging business models, recognize digital and marketing tactics for product development etc.

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The program is currently underway from the take place from the 16 to 19th October 2017 at LUMS, with a program fee of PKR 100,000 and residential fee: PKR 45,000, the fee includes tuition cost, reading material, tea and lunch served during the program. The program is beneficial for managers from FMCGs, TV & Media, Newspapers, Financial Services, Marketing Communication Services, and Telecoms. The entire program breakdown is available on the university website and can be accessed here.