Mapping It Right: TPL Maps & W3W Sign MoU


With a goal to enable Pakistanis to navigate throughout the country with precision and accuracy, TPL Maps has signed a memorandum of understanding (MoU) with what3words (w3w), a global multi-award winning location technology company.

The partnership is to promote benefits of using simplified 3-word addresses to facilitate various industries in Pakistan such as logistics, e-commerce, travel, and tourism. TPL Maps will be available to user through three mediums; app, web-maps and its In-Dash product.

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According to the press release, this partnership will now allow everyone, everywhere to accurately find and share a location quickly, easily and with less ambiguity than any other system.

Tom Blaksley, Partnerships Manager Middle East, what3word speaking about the partnership said,

We are thrilled to have partnered with TPL Maps, Pakistan’s second largest mapping company. The collaboration paves the way for both B2B and B2C expansion nationally.”

In the past, TPL has demonstrated its commitment towards investing in innovative solutions to enhance its business operations for consumers in Pakistan by launching the country’s first indigenous digital mapping solutions along with a competition Let’s Map Pakistan that encouraged the youth to take part.

Even though the online maps of Pakistan are dominated by Google Maps, TPL is trying its very best to break the monopoly and act as an alternative to Google Maps for Pakistan.