KARACHI: JS Bank Ltd., in collaboration with Tacit Solutions has launched Pakistan’s first ever fantasy cricket league experience known as Apni Cricket League. It brings together the concept of gamification and banking. The idea of gamification is to bring the elements, design and principles of a game into non-game environment in order to engage, educate and bond with non- banking customers.
The idea behind the ACL is to make banking transactions convenient and target non-banking customers to open JS wallet accounts and improve their financial literacy.
Further, it aims to build on the popularity, viewership, and media presence covering the tournament to onboard and activate JS Bank wallets through a dedicated intuitive and highly engaging fantasy league app for iPhone and Android smart phones.
This campaign would push participants to download the ACL app from Google Play Store or App Store (Apple). ACL is an online game wherein you create a virtual team of real cricket players and score points based on how your chosen players perform in real life matches.
ACL is exclusively designed for cricket which will be linked to an actual PKR wallet facilitating users to earn multipliers/ boosters, team shields and gaming credits enabling them to qualify and increase their chances of winning daily, weekly and grand prizes. Various boosters and in-app purchases would be made available within the app.
Campaign will be launched across Pakistan on all marketing channels soon.
Source: JS Bank