EFU Life Brings LifeBot: AI Powered Messenger Chatbot



EFU Life has launched a messenger chat bot on Facebook called EFU Lifebot that is designed to guide the insurance company’s ever growing Facebook fans and customers regarding their insurance services.

The EFU LifeBot is a virtual assistant that is powered by machine learning to help provide automated responses and create better service experience for its clients. The bot allows customers to access their policy details, view and pay their policy premium online through debit or credit card.

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Furthermore, the bot also a host of services for customers and non-customers that include getting to know about the latest products and services, branch contact information, and connecting to the financial advisor for a customized insurance plan.

The EFU Life Chatbot is to serve the Facebook audience 24/7 and is one of the first bots in the insurance sector in Pakistan. This step of introducing a bot will certainly help in improving the service experience for EFU Life’s customers.