Digital or Death: Ira Kauffman Conducts Digital Transformation Workshop

PR: Brainchild Communications Pakistan in collaboration with RED Communication Arts organised an exclusive workshop titled as “Digital or Death”.

Renowned digital transformation specialist Ira Kaufman conducted the workshop and catered to the C-Suite management of several FMCGs, MNCs, banks and businesses based out of Lahore, Pakistan. To expand the horizons of digital transformation in Pakistan, the focus of the workshop was on the valuation of digital transformation’s current state as a global buzzword, big data processes that reach beyond digital buying scopes and where Pakistan fits in the ‘Challenge Market’ and, the global digital map.