Design Nights: Careem Gears Up To Build A Design Community In Dubai
During one of his interviews, Brian Chesky, the founder & CEO of Airbnb had said that the Silicon Valley didn’t think that a designer could build a company. But he proved them wrong to turn a struggling startup into a $30-billion giant. Now Airbnb is one of the first names that come to mind when you think about design-led companies, but being design-centric is obviously not the only reason for their success but it’s definitely one of the biggest contributing factors. Airbnb’s design-driven strategy has inspired a lot of other Silicon Valley startups to follow their footsteps and keep design at the center of everything they do.
However, in the MENA region design is not the main focus for majority of the startups and entrepreneurs, and the design team at Careem wants to change that with their initiative called ‘Design Nights’.
With an aim to build a community of designers in Dubai with the regular sessions and events, ‘Design Nights’ aims to bring Product Designers from different tech startups and companies together to talk about all things design and to have a common ground where they can all share openly and learn from one another.
The Design Nights initiative by the design team at Careem is fully backed by the ride hailing giant. It is one part of the two pronged mission at Careem and is to build an institution that according to Imran.
Mohamed Imran, Careem’s Head of Design said:
“Design nights will help elevate the status of design and design thinking within our community and will give you the tools to do so in your organization as well. Bringing design to the forefront of technology, business, and product decisions will in turn help bring the focus back to the people who we design for. It’s more for building a community to learn, get inspired, and help elevate the value design can bring to an organization and the people it serves”
The first of the series will be held on 25th October at the Careem Headquarters at the Dubai Media City (Shatha Tower). The event will start at 7pm o, and is an exclusive event, though interested participants can register here: https://careem1.typeform.com/to/RPqNAa
Source: Mena Bytes