Daraz’s Humqadam Program: Rs 4.5 Crore Subsidy Facilitating Businesses to Transition Online

Pakistan’s leading online marketplace Daraz.pk, announced the launch of its ‘Humqadam’ program to contribute towards the economic stabiltity in time of the Coronavirus outbreak in Pakistan, and the financial and economic challenges it’s brought to society. With this program, Daraz is offering a subsidy of PKR 4.5 crores to small and medium businesses, inviting them to establish their online stores on the platform, without any commission charges for the months of May and June.

As the restrictions imposed on businesses under lockdown have been relaxed, which implies that they are permitted to operate online. Daraz ‘Humqadam’ program is a ready solution for brick-and-mortar establishments that want to shift towards e-commerce but do not have access to logistics or technological expertise.

Through the program, sellers will also have access to free business consultation and education on e-commerce operations through Daraz University, an online platform. Daraz is also offering an expedited sign-up process so that businesses can start retailing within 2 days, whereby they shall receive dedicated one-on-one support while they set up their Daraz shops.

Additionally, the sellers will also be provided access to free analytics tools to help them optimize their digital ventures as well as carry out free marketing promotions to increase the number of visitors on their Daraz shops. Sellers will also be provided with discounted packaging material. Daraz is encouraging all businesses that wish to transition online to reach out to the company in the following format: “Daraz” space “Name” to 7575. Alternatively, they can register on the Daraz’s seller sign up page.

In this digital age, Daraz’s Humqadam program is aimed at making it easy for everyone to do business and sell on Daraz. In addition to the financial support sellers will receive, the program will also help sellers with the education and technical knowledge they need, helping them boost their online shopping businesses. This is the best time and opportunity for anyone who’s been looking to put up their online store, to test, experiment, learn and sell!

Source: Press Release