CDA and Jazz collaboration

Jazz and CDA announce a collaboration to introduce drive-in cinema experience for Pakistanis.

Jazz, Pakistan’s leading cellular and digital services provider, brings the drive-in cinema experience to Pakistan in collaboration with the Capital Development Authority (CDA) and Activemedia, Pakistan’s leading experience marketing agency.

On 18 December2020, the Jazz Drive-In Cinema will be unveiled at the Parade Ground next to Islamabad Highway in Islamabad. Karachi and Lahore will also be added to the Jazz Drive-In Cinema, beginning as a one-month pilot in the area.

Movies will be screened from Friday to Sunday in the evenings and will adopt a weekly theme for each family member, ranging from classics to adventure, science fiction, fantasy, and animation. Furthermore, JazzCash will also provide 50 per cent cashback on tickets and food at the venue for a limited time to encourage digital payments.

JazzCash will be the official digital payment partner for the Jazz Drive-In Theater, with all food stalls and ticket counters offering mobile payment solutions.

Revealing more about this project, Asif Aziz, CCO – Jazz, said, “Drive-in cinema is the only way to provide the big screen experience and entertainment safely with moviegoers in these changing times. We have to adapt to the new normal and as the leading technology company, Jazz is proud to bring the first of many drive-ins by deploying state-of-the-art technology to present a socially distanced cinematic experience to movie fans from the comfort and safety of their cars.”

“We applaud Jazz’s entrepreneurial spirit and support to create the ultimate drive-in experience for audiences. For many families, this is going to be the first proper outing in the last few months in a safe and comfortable environment with strict SOPs enforced given the COVID-19 pandemic,” the spokesperson CDA had to say.

Furthermore, Saad M. Khan, CEO – Activemedia described it  as, “Being Pakistan’s top experiential marketing agency, we have always taken pride in creating something new for the consumers. With the Covid-19 outbreak followed by lockdowns, we wanted to do something in response to the temporary closure of cinemas, and in support of the government’s initiative to re-open parts of the economy safely.”

“The new normal called for something new and this is our contribution to launch the Jazz Drive-in Cinema. We hope everyone in the family will benefit from this experience,” he added.