PR: Careem’s anthem starts with being generous, being ‘Careem’, and what better way to showcase this than support your own home-grown non-profits who are doing excellent work in the education and development side?
This Ramadan, Careem has partnered with The Citizen’s Foundation, enabling donations through the ride-hailing app to promote primary education in Pakistan.
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Careem launched its “TCF” car type in Pakistan, allowing passengers to donate and facilitate access to quality education.
Selecting the TCF car option when booking through the App will add a fixed PKR 20 donation to each trip, which will be charged at the usual GO+ fare rate for Pakistan, with all funds raised going directly to TCF.
Customers can simply choose TCF car type, go on about their business in Ramzan and simply donate PKR 20 which will be added to their total fare. TCF car type will only be operational for Karachi, Lahore and Islamabad citizens.
In their own words, chalo let’s #BeCareem and ride for the nation’s future!
Image source: Careem