Cannes Lions Brings SEE IT BEE IT To Pakistan: Celebrating Diversity in the Workforce


Diversity at the workplace and all other domains of society are making all the noise these days, especially as we celebrate the month of women and their contribution across all fields.

Pakistan Advertising Association and Pakistan Advertisers Society is bring the SEE IT BE IT, a global career acceleration program for women by Cannes Lion, an international festival of creativity, to Pakistan for the very first time.

One of the main reasons cited for bring the SEE IT BE IT program to Pakistan is necessity for diversity in business, for what gives businesses an edge is the diversity in the workforce and it is high time that the advertising world takes a step forward in the country and opts for diversity.

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The very first SEE IT BE IT is to take place on the 18th of March 2018 in Karachi at the Marriot Hotel from 9 am to 6pm and is to feature various speakers from all over the world such as Hannah Johnson, Senior Creative LA RED Gmbh Germany; Tahirah Edwards, Satchi and Satchi; Khaula Jamil, Shahnaz Ahmed, Knit Aid; Sarwat Salahuddin, Jazz; Yasmin Eggar Cannes Lion Uk etc.

The key note speaker at SEE IT BE IT is Haseena Moin, a Pakistani dramatist, playwright and scriptwriter. She is also the recipient of the Pride of Performance award for her services to the performing arts in Pakistan.

Read: IWD 2018: A Peek At Women Inclusion In Pakistan

The entire program will feature men and women from the industry that the people generally look up to for inspiration and you can sign up for the program on the 17th of March to be part of something that is great. The applications are open till the 16th, so register now!