Islamabad: Social media activists, corporate & government reps, university students from across Pakistan joined in to celebrate and discuss the Role & Impact of Social Media in Pakistan and to forge related strategies, at the #SocialMediaSummit organized by AlphaPro, a digital media solutions and event management company.
China’s Deputy Head of Mission in Pakistan Mr. Lijian Zhao chaired the event as Chief Guest, attended by senior officials of Pakistan Telecommunication Authority, Pakistan Software Export Board, leading software houses, top representatives of corporate groups, noted digital media experts, social media activists, media persons, celebrities and people from different cross sections of the society.
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Speaking at the event, the Chief Guest commented,
“Over the last few years, social media has globally emerged as one of the most powerful opinion making tools where ordinary public has the leverage to make their presence felt and voice heard. Like rest of the world, social media in Pakistan too plays a vital role in shaping ideas and reshaping public opinion”
“I am glad that a serious effort has been made to sensitize the public about the positive use of social media particularly at a time when certain elements are out to misuse social media against remarkable initiatives China and Pakistan have launched to bring prosperity and progress in the region including China Pakistan Economic Corridor-CPEC,” he added.
Mr. Lijian Zhao also presented icon awards to those individuals who with extraordinary performance in the field of digital media in Pakistan.
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Speaking on the occasion, Managing Director AlphaPro Adeel Ayub said:
“Recognizing the importance of social media, the Social Media Summit aims at preventing the misuse of this worldwide phenomenon in addition to providing great learning opportunities for people interested in digital media marketing and to promote networking for the people related to social media.”
The session highlights included keynotes, interactive sessions, panel discussions and networking, backed by video graphic presentations to discuss important issues including social media marketing strategies, the role of open source in developing youth in Pakistan, role of social media in women empowerment and relevant subjects of digital interest.
The summit was attended by a number of renowned digital media strategists, entrepreneurs and corporate executives to bring to spotlight the role of social media in Pakistan.
Source: Press Release